Posted on Monday, 26th July 2010 by Vanessa Miller
According to a recent survey from ABI Research, spending on mobile display advertisements will exceed $1.2 billion by 2015. And today’s spending is a “mere” $313 million. As mobile marketing continues to gain momentum, small businesses are finding they can’t afford to be left out of the phenomenon.
What is mobile marketing? Wikipedia defines it as “a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.” And with 28 percent of subscribers logging onto the Internet through their mobile devices, capturing customers’ attention with a mobile campaign makes a perfect addition to your social media marketing plan.
Because most active mobile subscribers are “glued” to their devices nearly 24/7, there is no more direct and interactive marketing medium around. Social media sites such as FaceBook, Twitter, FourSquare and daily deal sites such as Groupon create a sense of community in their subscribers, and users can stay connected by taking their community wherever they eat, shop, and socialize.
There are five basic methods of mobile marketing:
- SMS or MMS marketing: Advertisers send text (SMS) or picture (MMS) messages directly to customers, and customers can respond immediately. Research has shown SMS inspires a positive and immediate response from receivers—especially if it’s an early announcement of a sale, for example.
- Mobile banner advertising: This involves buying banner space on a site that is mobile-device-ready.
- Mobile local search: Having your business’s information pop up when someone is looking for a local business is invaluable when it comes to instant gratification for both you and your customer.
- Mobile apps: Many companies have created their own mobile applications to promote their businesses. Take a look at the many apps out there and see if you can come up with one for your business.
- Mobile paid search: This is similar to regular paid search, but since space on mobile devices is limited, only the top four paid results will show up on a single screen.
Finally, to make sure your website is mobile-friendly, go to mobiReady.com to see how your site will look on a mobile device and then make changes accordingly.
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Tags: Marketing, Mobile Marketing
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