Posted on Friday, 20th August 2010 by Vanessa Miller

 

 

According to the authors of a new book, “The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion,” conferences are some of the best places to meet those “in the know.” Nowadays, people create business success by tapping into information resources. Finding people who can provide knowledge that’s relevant to your business keeps you current and on top of your game.

At industry conferences, information is available at many levels. The workshops, plenary sessions, and lectures provide the “meat,” updating attendees about new innovations. The hallway conversations and elevator chats yield the juicy tidbits that make chance encounters so sweet.

Serendipity allows you to meet strangers who can give you new contacts and business ideas. You can help serendipity along by attending conferences and sending your employees to conferences. What you learn there can be invaluable to your business.

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