Posted on Tuesday, 16th February 2010 by admin
Two all-beef patties, special sauce, and fresh fruit? In an effort to keep up with those consumers looking for quick but healthy options, McDonald’s (MCD) is planning to offer “Real Fruit Smoothies,” coming to a Golden Arches near you this summer. The drinks will come in three sizes and two flavors – strawberry banana and wild berry.
And who better to help McDonald’s announce these new products than Olympic athletes (the pinnacle of health and well being)? The smoothies debuted at the chain’s three Olympic-village restaurants (where athletes can also carbo-load their favorite items from Micky D’s menus).
Familiar Olympic faces, including Shawn Johnson, Picabo Street, and Katarina Witt, also lent their collective aid to the burger baron’s PR campaign. MCD has been the “official restaurant” of the Games for the past 33 years, long before “healthy” alternatives were added to the menu.
The nutritional specifics (sugar content, etc.) haven’t yet been disclosed for these smoothies, but they do use real fruit, which is certainly an inarguable improvement over fountain soda, the leading fast-food beverage alternative.
Will this spell competitive pressure for the Jamba, Inc. (NASDAQ: JMBA) Jamba Juice chain? Will the growing population of healthy eaters trust McDonald’s “real fruit” claims enough to try out the smoothies? Find out this summer when the drinks make their public debut.
Beth works for The Options News Network (www.ONN.tv), which provides daily stock and options commentary. The above comments are not intended as trading advice.
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