Posted on Wednesday, 13th July 2011 by Emily Smith
Smartphone usage slows down, figures show The proportion of Brits using smartphones has increased by just 2% in the last six months, as the handsets fail to appeal to everyone, research says.
According to a YouGov poll, smartphones are less popular with people over the age of 55, with just 14% of those in this age group using a handset.It also found that men account for almost 60% of the smartphone market – especially, YouGov said, when it comes to Nokia and HTC handsets, which “appeal significantly more to men than women”.”The challenge for the industry is to better explain the benefits of smartphone ownership to current rejecters, notably older age groups and women,” said Russell Feldman from YouGov.However, the survey did show that one-third of people without a smartphone plan to get one when they next upgrade their mobile phone.Whether you have a smartphone or a regular mobile phone handset, make sure you observe ‘mobile manners’ and don’t shout on your mobile phone in public, as recent research from Intel showed that almost 70% of people find this rude. Read more…
Tags: Figures Show, Show, Smartphone Usage Slows, Usage Slows
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