Posted on Friday, 30th December 2011 by Erin Jones
Code Year, which I blogged about a couple days ago, has now signed up over 100,000 in two days. Thats a lot of signups for a brand new service in just two days. How did they do it? Heres some suggestions on the key drivers:
1) an awesome idea. “give me your email address, well send you interactive coding lessons weekly” is a damn good idea. tim oreilly told the codecademy guys “i wish id thought of this”. thats the definition of a good idea.
2) well timed – launching as a “new years resolution” is genius. but also launching in a “dead news period” was equally genius. jan 1st and jan 2nd of this year were slow news days. so Code Year got plenty of airtime in the tech blogs and news aggregators over a sustained two day period.
3) the landing page is clean, simple, and well designed. the call to action is simple. heres a blog post from the designer explaining how that page was designed.
4) the use of twitter and facebook to spread the word is simple and powerful. after you give your email address, you are given the option of tweeting out or posting to your wall.
Tags: Code Year, Year
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THE European Central Bank will be an enthusiastic lender-of-last-resort to banks but not to governments. That was the main message from the bank’s president, Mario Draghi, after its monthly policy meeting on December 8th. The ECB voted to lower its benchmark interest rate from 1.25% to 1%, the second quarter-point cut in as many months. It also agreed on radical steps to help commercial banks secure the financing that private investors are increasingly loth to offer. But Mr Draghi scotched the idea that the ECB would step up its purchases of bonds of troubled euro-zone countries if a credible fiscal compact were agreed at the EU summit on December 9th.